The Journey of Visibility and Belonging with Cher Hale

Cher Hale uses public relations to help clients from historically marginalized identities get media recognition along their journeys of visibility.
The Journey of Visibility and Belonging with Cher Hale
Published March 7, 2023

Being able to “see yourself” represented in the media, from pop culture to news stories, is an important part of developing some of our earliest self-conceptions.

So what happens to our self-concept and self-esteem when we don’t see ourselves represented in the media?

Cher Hale is the founder and director of Ginkgo PR, a public relations firm that helps historically-excluded authors, entrepreneurs, and leaders take back narratives that have traditionally been told for them, not by them, in the media.

As a first-generation, Taiwanese-Black American woman, Cher has been on a mission to help historically-marginalized populations get the recognition they deserve for the work they’ve done quietly for years. On a bigger level, she hopes that her work in publicity, advocacy, and media relations is helping to move the needle toward equity for those who hail from historically marginalized identities.

In this interview, Dave and Cher discuss her personal experience with not seeing herself represented in the media, how her earliest PR work with homogenous clients and stories felt uninspiring, and how she eventually came to work with clients from historically marginalized identities.

Tune in to reflect on the challenges of taking a journey into visibility and belonging, and what it’s like to face internalized oppression, systemic pressures, and concerns for safety at every turn.

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